Betta Electrical is a chain of over one hundred electrical and home furnishing stores across regional Australia. In this project they took their website from simple brochure-ware to a sofisticated ecommerse platform that still supports the local stores.
The shopping cart was a bespoke development to incorporate existing databases and unique business processes. All sales made through the site are attributed to individual stores each with their own banking accounts.
The rich user interface for the shopping cart was also created from scratch. The interface responds immediately to user input without round trips to the server.
Also of vital importance was the ability to quickly and accurately locate stores. The store locator was build to be available from all pages of the site. Google maps was incorporated to provide an intuitive interface for users.
Finally, as part of the site's customer loyalty program, a 'scratch and win' interface was developed. Previously this had been a Flash based application, but with that client's desire that it work on iPhones and iPads it was redeveloped in HTML5.